This client had a blog that she wanted to refresh into a new website and newsletter. We discussed her color scheme, brand identity and target audience. From there I created a responsive custom website with a newsletter, sign up form, custom logo and color scheme. Because of the nature of the site and the client’s needs, we did not work from a template or theme. This was entirely custom designed. The subscribe pop up links to her newsletter and the client is able to monitor her click through rate to keep up with the needs of her audience.